Teaching

Business Development and Enterprise

Business Development and Enterprise Thumbnail

Description

Gain an understanding of creativity, innovation and entrepreneurship, and use idea generation techniques to identify market opportunities. You will create marketing plans using environment, competitor, market, customer and demand analysis to investigate market opportunities. You will also learn to use financial accounting and planning methods to create and evaluate financial plans for business developments.

Unit Leader

Keith Pretty Thumbnail
Keith Pretty

Senior Lecturer (Academic) in Business Development and Enterprise