People
Dr Elvira Bolat (Faculty of Media and Communication)
Associate Professor in Digital Marketing
Areas of Expertise
Biography
Dr Bolat is an Associate Professor in Digital Marketing and Director of Accreditation at the Bournemouth University Business School. She has led the BSc Marketing Degree, BU’s first inter-faculty degree, for 5.5 years and mentored new Programme Leaders. She was also the Interim Head of Department of Marketing, Strategy and Innovation. Dr Bolat is a Senior Fellow of HEA and TeachBU Mentor and Assessor. She is Regional President (UK) of IAPNM, on the editorial board of Journal of Business to Business Marketing and Deputy Chair for the Academy of Marketing B2B SIG.
Dr Bolat has gained a PhD with thesis entitled, ‘Mobile Technology Capabilities and their role in service innovation practices in creative SMEs’ . She is now supervising other doctoral students in the fields of marketing and management, with a focus on digital/interactive marketing. Currently her research focuses on social media influencing, adoption of technology by businesses, trust repair in online space and responsible online gambling. Her recent consultancy projects have covered digital marketing planning and implementation for Dr Jackson’s, Kudu Clothing and Eat Pho Ltd, as well as others.
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